Are you reaching the wrong people, addressing problems that aren’t a priority, or failing to give buyers enough reason to act? Sometimes the barriers go beyond marketing, with budget, timing, product fit, or sales follow-up influencing whether buyers move forward.
Join Heidi Darling, Chief Marketing Officer at Savo, and TechInformed Marketing Solutions for a 40-minute discussion on how to identify what’s affecting your lead-to-opportunity conversion and make more informed B2B demand generation decisions.
Drawing on Heidi’s experience leading marketing and go-to-market strategy, we’ll explore how customer understanding can help you identify where to focus and what to change.
A practical 40-minute conversation with Heidi Darling, led by her hands-on experience in marketing and go-to-market strategy, with no product demonstration. You’ll leave with a clearer view of the difference between buyer interest and buyer intent, practical questions that uncover what motivates customers to buy and what holds them back, and a better sense of what to measure to improve pipeline progression and campaign performance.
40 minutes with time for questions throughout.
Experience-based ones. Heidi will share how customer understanding has shaped her approach to targeting, messaging, and campaigns, and what she looks at when engagement isn’t turning into qualified opportunities.
Interest shows attention to a topic. Intent suggests an organization is actively evaluating a problem or solution, usually with urgency, the right stakeholders involved, and clear next steps.
