On-demand

Pipeline reality check:

If less than 1% of leads close, what are we really optimizing for?

Watch on-demand

What this session will cover

  • Why high lead volume often hides weak conversion
  • Where qualification timing disrupts genuine buying momentum
  • The difference between engagement signals and real purchase intent
  • What changes when marketing and sales align around conversion rather than MQL targets

What you will walk away with

  • A clear lens for assessing whether your pipeline is built for activity or revenue
  • Practical adjustments that improve lead to opportunity conversion
  • A more commercial approach to qualification and handoff
  • Stronger language to reset the internal pipeline conversation

Featuring

Speaker
Amelia Taylor
Founder, Revenue Growth Partner
The Revenue Table
Madelaine Oppert
SVP, Global Marketing
TechInformed
Moderator

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How to turn buyer signals into sales meetings

Inactive

Paid Search Marketing
Search Engine Optimization
Email Marketing
Conversion Rate Optimization
Social Media Marketing
Google Shopping
Influencer Marketing
Amazon Shopping