Buyer Signals to Sales Meetings

On-demand

How to turn buyer signals into sales meetings

Watch on-demand

You’ll learn:

Most teams track dozens of signals. Few know which one’s matter.

Account scores, dashboards, and intent data pile up fast, but most of it never becomes a conversation. Sales is still left to guess who to call, when to reach out, and what to say once they do.

Join us for a straightforward look at separating real signals from noise and giving sales what they need to turn a warm account into a booked meeting.

Featuring

Speaker

Moderator

Common Questions

What can I expect from this session?

You’ll hear from someone running account-based growth at scale, not a vendor pitch. The conversation stays practical, with real detail on testing signals, building the sales handoff, and measuring what works.

How long is it?

40 minutes.

Do I need to already run an ABM program to get value from this?

No. The session focuses on decisions any demand generation team faces, like which signals to trust and how to hand them to sales, so it’s useful whether you’re scaling an existing program or just getting started.

Will there be time for questions?

Yes. There’s a live Q&A portion built into the session where you can put your own signal or sales-handoff challenges directly to Kevin.

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How to turn buyer signals into sales meetings

Matt Levine

Commercial President
Leadscale Group

About

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.

Liz Wood

Global VP of Demand
MOI Global

About

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.  

Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert

SVP, Global Marketing
TechInformed

About

Madelaine Oppert is SVP of Global Marketing at TechInformed, specializing in demand generation and full-funnel B2B growth. As moderator, she brings the practical perspective of someone who builds these pipelines herself, guiding an engaging discussion built around real-world takeaways for the modern marketer.

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Laura Smith

Head of Revenue Marketing

Nagomi Security

About

Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.

Kevin Driscol

Senior Group Manager, Global ABM & Demand Generation
Datadog

About

Kevin Driscoll is Senior Group Manager, Global ABM & Demand Generation at Datadog. He leads account-based growth and integrated demand programs designed to build pipeline across complex buying groups. Drawing on experience across demand generation, growth marketing, campaign strategy and competitive intelligence at Datadog, Anaplan and IBM, Kevin is known for connecting product-led and sales-led motions, making buyer signals usable for sales and applying a rigorous, test-and-learn approach to personalization and measurement.

How to turn buyer signals into sales meetings

Watch on-demand

You’ll learn:

Most teams track dozens of signals. Few know which one’s matter.

Featuring

Kevin Driscoll

Madelaine Oppert

Common Questions

Watch on-demand

How to turn buyer signals into sales meetings

Laura Smith

Head of Revenue Marketing

Nagomi Security

About

Inactive