On-demand

Your buyers are using AI. Is your demand generation strategy ready?

Watch on-demand

What this session will cover

  • How AI is changing the way B2B buyers research and evaluate vendors
  • What these changes mean for demand generation teams trying to stay visible and relevant
  • Where AI is delivering measurable impact and where expectations have outpaced reality
  • How leading organizations are adapting their pipeline generation strategies

What you will walk away with

  • A clearer picture of how AI is influencing the buyer journey before buyers ever speak to sales
  • Practical approaches to staying visible in an AI-influenced market
  • An honest view of where AI is delivering pipeline impact and where it is not
  • Actionable priorities for evolving your demand generation strategy over the next 12 months

Featuring

Speaker
Elena Simkina 
Senior Director, Demand Generation
Acronis
Madelaine Oppert
SVP,
Global Marketing
TechInformed
Moderator

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