Your buyers are using AI. Is your demand generation strategy ready?

AI is no longer just influencing how marketers work. It is changing how buyers research, evaluate vendors, and make purchasing decisions.
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What this session will cover

  • How AI is changing the way B2B buyers research and evaluate vendors
  • What these changes mean for demand generation teams trying to stay visible and relevant
  • Where AI is delivering measurable impact and where expectations have outpaced reality
  • How leading organizations are adapting their pipeline generation strategies

What you will walk away with

  • A clearer picture of how AI is influencing the buyer journey before buyers ever speak to sales
  • Practical approaches to staying visible in an AI-influenced market
  • An honest view of where AI is delivering pipeline impact and where it is not
  • Actionable priorities for evolving your demand generation strategy over the next 12 months

Featuring

Speaker
Elena Simkina 
Senior Director, Demand Generation
Acronis
Madelaine Oppert
SVP,
Global Marketing
TechInformed
Moderator

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Your buyers are using AI. Is your demand generation strategy ready?

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Paid Search Marketing
Search Engine Optimization
Email Marketing
Conversion Rate Optimization
Social Media Marketing
Google Shopping
Influencer Marketing
Amazon Shopping