Your buyers are using AI. Is your demand generation strategy ready?

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors. 

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.



Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Elena leads Global Demand Generation at Acronis, one of the fastest-growing companies in the cybersecurity sector. She oversees a global demand generation team and manages a multi-million-dollar marketing budget spanning paid media, integrated campaigns, account-based marketing (ABM), SEO, GEO, partner marketing, and full-funnel pipeline strategy.
With more than 15 years of experience in B2B technology marketing, Elena has built and scaled demand generation programs that connect brand awareness, digital engagement, and revenue outcomes. Her expertise lies in creating marketing engines that drive pipeline growth, improve conversion rates, and strengthen alignment between marketing and sales teams.
Her current focus includes AI-powered go-to-market strategies, AEO and GEO visibility, account-based marketing at scale, and developing marketing systems that deliver predictable revenue growth for enterprise cybersecurity organizations.
Elena’s areas of expertise include demand generation, account-based marketing, paid media, SEO/GEO/AEO, B2B SaaS marketing, cybersecurity marketing, pipeline strategy, AI-driven marketing, Salesforce, and performance marketing.