Campaign goal

Step 1 of 4

What do you want your lead generation campaign to achieve?

Choose the outcome you care about most. We'll recommend the right lead generation route behind the scenes.

Target audience

Step 2 of 4

Who do you want to reach?

Select all targeting criteria that apply. We'll use these to adjust the estimate based on market difficulty.

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Commercial value

Step 3 of 4

What revenue goal are you aiming to influence?

Select your revenue goal, average contract value, and campaign ambition. We'll estimate the lead volume required and compare industry benchmark performance with a TechInformed expected model.

What closed-won revenue target are you aiming to support?
Enter a valid revenue goal of at least $10,000.
Enter a valid average contract value of at least $1,000.

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Targeting complexity

Your lead generation forecast

Based on your revenue goal, average contract value, target market, and selected campaign route — comparing your current planning model with the TechInformed expected model.

Your current planning model

Current planning baseline


Required campaign leads
Required closed-won deals
Lead → Opportunity
Overall Lead → Deal

Based on the current planning baseline for your selected route, company-size profile and ACV.

Reach the same revenue target with fewer leads. Conversion assumptions are intentionally conservative and adjusted for campaign route, target company size and average contract value.

These forecasts are indicative planning scenarios, not guaranteed outcomes. Both models use the same revenue target, ACV and market-difficulty adjustments. The TechInformed scenario models stronger pre-opportunity progression based on buyer fit and qualification. Actual performance will vary depending on offer strength, buyer intent, sales follow-up, competition, pricing, market conditions and sales execution.

Revenue goal

Revenue target to support

Designed to support your revenue goal

    Phased delivery

    How your lead generation campaign could run

    Based on your selected lead generation route, here is the simplified execution path we would recommend.

    Your selected inputs

    Selected goal
    Recommended route
    Region
    Audience
    Seniority
    Industry
    Employee size
    Revenue goal
    Average contract value
    Required closed-won deals
    Campaign ambition
    Targeting complexity
    Employee-size profile
    ACV adjustment

    Your current planning model

    Required campaign leads
    Expected SQL / SRL
    Expected opportunities
    Expected closed-won
    Lead → SQL/SRL
    SQL/SRL → Opportunity
    Lead → Opportunity
    Opportunity → Deal
    Overall Lead → Deal

    TechInformed expected model

    Required campaign leads
    Expected SQL / SRL
    Expected opportunities
    Expected closed-won
    Lead → SQL/SRL
    SQL/SRL → Opportunity
    Lead → Opportunity
    Opportunity → Deal
    Overall Lead → Deal
    Estimated lead reduction

    These forecasts are indicative planning scenarios, not guaranteed outcomes. Both models use the same revenue target, ACV and market-difficulty adjustments. The TechInformed scenario models stronger pre-opportunity progression based on buyer fit and qualification. Actual performance will vary depending on offer strength, buyer intent, sales follow-up, competition, pricing, market conditions and sales execution.

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    Share your details and we'll help turn this estimate into a tailored lead generation plan with campaign type, lead target, audience, and pipeline opportunity.

    • Tailored campaign route, lead target, and audience plan
    • Realistic pipeline and opportunity estimate
    • A clear next step — no hard sell

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