Plan your next B2B lead
generation campaign in seconds.
Choose your lead goal, target market, and average contract value. We’ll show an indicative lead generation plan, expected outcomes, and what success could look like.
Most campaigns are planned backwards. TiForecast starts with your revenue goal and works out exactly what your campaign needs to generate in leads, deals, and pipeline before you pay a penny.
No more guesswork
Every number in your plan comes from your actual revenue goal, audience, and ACV.
Justify your investment
Walk into any budget conversation with a forecast that shows exactly what lead gen can deliver.
Realistic expectations
See what your campaign can achieve before you agree to a single deliverable.
Sales and marketing, aligned
Get sales and marketing working from the same page before the campaign starts.
FAQ
What is TIForecast?
TIForecast is a lead generation planning tool built by TI Marketing Solutions. Tell us your revenue goal, target audience, and average contract value and we’ll generate a custom campaign plan showing your required lead volume, expected pipeline, and recommended campaign route.
How accurate is the forecast?
Your forecast is based on your actual inputs and TechInformed’s first-party audience data. The results are indicative planning estimates that give you a realistic picture of what a campaign could deliver, not a guaranteed outcome.
What do I get at the end?
A custom lead generation plan showing your revenue goal broken down into closed-won deals, required lead volume, expected RFQs and opportunities, targeting complexity score, and recommended campaign route. You can also receive your full forecast by email.
How is TIForecast different from other planning tools?
Most planning tools work from generic industry benchmarks. TIForecast is built on TechInformed’s first-party data from a verified audience of 131M+ B2B decision-makers, so your forecast reflects what campaigns running on our platform deliver.
What happens after I get my forecast?
Nothing, unless you want it to. Your forecast is yours to keep. If you want to turn it into a live campaign, our team is available to talk through next steps.
Matt Levine
Commercial President Leadscale Group
About
Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.
Liz Wood
Global VP of Demand MOI Global
About
Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.
Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.
Madelaine Oppert
SVP, Global Marketing TechInformed
About
Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.
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Laura Smith
Head of Revenue Marketing
Nagomi Security
About
Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.
