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Custom content

Great content doesn’t just fill space — it drives action.

From sponsored stories to deep-dive research projects and insights videos, our content studio delivers fully managed, editorially-led programs that build your brand and generate qualified leads.

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Content Creation, Simplified: From Idea to Impact.

Take the headache out of content creation

We create custom content that aligns to your goals, speaks your audience’s language, and supports your wider marketing strategy — without adding pressure to your internal team.
  • Deliver value that builds long-term trust
  • Establish credibility through insight-led content
  • Reach buyers with content they want to engage with
  • Show up across formats
  • Drive demand and influence without sounding like a sales pitch
  • Let our editorial and design team take the load off your plate

Custom content, your way

You pick the format, we’ll shape the story — with strategy leading the way.

Stories

Get a credible, expertly written brand story in front of verified tech buyers without the lead time or complexity of a longer content program.
TI B2Brief
A 500-word expert article written by a TI SME, amplified across TechInformed.com, social, and partner channels.
TI Industry Perspective
A 1,000–1,500 word senior SME-written story with a direct client quote and two supporting visuals, built around a specific market opportunity or challenge.
Conversation With
A long-form Q&A with your company SME, featuring callouts, an executive profile photo, and graphic elements.
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Research

Own the conversation in your category with original, editorially produced research that positions your brand as the authority.
TI On Topic
A full desk research project delivering a 3,000–4,000 word story and a 15-page executive summary covering challenges, opportunities, key players, and case studies on a topic of your choice.
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Infographics

Turn complex ideas and compelling data into visual content that earns attention, drives shares, and makes your brand impossible to scroll past.
By the #s
A static infographic designed to express a key insight across social, web, and presentations. Three designers, four rounds of review.
Mixed Motion
A dynamic infographic combining video, HTML, and layered design to tell a complex story across multiple insights.
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Video

Put your brand on screen with fully produced video content that builds trust, earns attention, and reaches buyers wherever they watch.
TI Storytellers – Insights Video
Two short-form clips and one long-form piece up to five minutes, fully produced and hosted wherever your audience watches.
TI Storytellers – Interview LIVE
A studio-quality interview between a TI journalist and your spokesperson, with 3–5 highlight clips for social and the full 20–30 minute conversation hosted on your channels.
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Webinars

Reach an engaged audience of decision-makers with a webinar that delivers guaranteed registrations and pipeline impact.
TI Editorial Webinar – Sponsored
A TechInformed-hosted webinar on a timely tech topic with full platform support, script collaboration, and audience promotion included.
TI Custom Webinar
Your message, your speakers, your agenda, with our platform, production support, and audience reach behind it.
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Performance you can measure

Content isn’t just for branding — it should drive results.

3X average engagement time

On custom content vs. standard ads. Content that earns attention and builds connection.

Access to 131M+ verified buyers

Ensure your content reaches the right audience with precise targeting.

100K+ monthly page views

On TechInformed.com. Host your content in a trusted editorial environment built for tech buyers.

FAQs

Because it builds credibility, demonstrates expertise, and drives measurable engagement with decision-makers. It also supports both lead generation and brand awareness goals.
Custom content improves audience engagement, helps your company stand out from competitors, and creates lasting trust by addressing real buyer needs.
You map each piece of custom content to stages in the buying journey (awareness, consideration, decision), focus on formats that attract qualified prospects, and track which topics drive conversions.
By repurposing larger assets into smaller formats, like turning a report into blogs, infographics, and social posts, while keeping brand voice and quality consistent across platforms.
Key metrics include engagement (views, time on page), lead quality and volume, conversion rates, lead-to-customer ratio, and cost per lead. These show ROI and guide future content planning.
Matt Levine
Commercial President
Leadscale Group
About

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors. 

Liz Wood
Global VP of Demand
MOI Global
About

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.



Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert
SVP, Global Marketing
TechInformed
About

Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.

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Laura Smith
Head of Revenue Marketing
Nagomi Security
About

Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.

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