Your Buyer Isn't Buying Alone | B2B Buying Webinar

On-demand

Your buyer isn't buying alone, so why is your campaign built for one person?

Watch on-demand

You’ll learn:

Most demand generation reaches one person. Most purchases involve five.

Every purchase runs through technical evaluators, end users, finance, procurement and executive leadership. Most of them are invisible to your marketing entirely.

Join us for a straightforward look at reaching the stakeholders you’re missing, and giving your internal supporters what they need to sell you in.

Featuring

Speaker

Moderator

Common Questions

What can I expect from this session?

You will hear from a practitioner who has built and run demand generation campaigns, not a vendor selling solutions. The conversation is honest, the takeaways are practical, and there is no pitch.

How long is it?

40 minutes of structured discussion, followed by live Q&A. Watch the full recording on-demand now.

What do I need to watch?

Just your name and business email. Everything else is taken care of.

Your buyer isn't buying alone, so why is your campaign built for one person?

Matt Levine

Commercial President
Leadscale Group

About

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.

Liz Wood

Global VP of Demand
MOI Global

About

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.  

Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert

SVP, Global Marketing
TechInformed

About

Madelaine Oppert is SVP of Global Marketing at TechInformed, specializing in demand generation and full-funnel B2B growth. As moderator, she brings the practical perspective of someone who builds these pipelines herself, guiding an engaging discussion built around real-world takeaways for the modern marketer.

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Laura Smith

Head of Revenue Marketing

Nagomi Security

About

Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.

Your buyer isn't buying alone, so why is your campaign built for one person?

Watch on-demand

You’ll learn:

Most demand generation reaches one person. Most purchases involve five.

Featuring

Liz Wood

Madelaine Oppert

Common Questions

Your buyer isn't buying alone, so why is your campaign built for one person?

Laura Smith

Head of Revenue Marketing

Nagomi Security

About

Inactive