The nine-stakeholder problem:
Why knowing your buying committee isn't enough
- Thursday, October 22, 2026
- 3:30 PM – 6:00 PM PT
- Demandbase, 222 2nd St Fl 24, San Francisco, CA 94105, United States
Marketers have gotten good at identifying the buying committee. But reaching and aligning that committee? That’s the hard part.
The dark funnel is hiding them, while AI is helping them build a shortlist without you. Join four senior marketing leaders as they respond live to never-seen-before Voice of the Buyer research and share how they’re solving this inside their own organizations.
Event starts in:
You’ll learn:
- How senior marketers are reaching different buying roles inside their own organizations
- Practical approaches to building internal consensus and stopping deals from stalling in committee
- Where credible content and research now sit in the places buying decisions get made
- What TechInformed's new Voice of the Buyer research reveals, shared live for the first time ahead of the full report
Keeping the circle small
A small room of forty to fifty senior marketers, invitation only, deliberately built for honest conversation. Everyone here is wrestling with the same nine-stakeholder problem inside a different company, which means you can raise what’s genuinely not working for you and get a direct answer from four people who’ve faced it too. You’ll walk out with something to try, not just something to think about.
You should attend if:
- Your campaigns reach individual buyers, but stall once the deal hits committee
- You've mapped who's involved in the purchase decision, but not how to bring them into agreement
- You want to see new Voice of the Buyer research before it's publicly released
- You're looking for practical approaches from peers facing the same challenge
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Venue
Location
Demandbase, 222 2nd St Fl 24, San Francisco, CA 94105, United States
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