Marketers have gotten good at identifying the buying committee. But reaching and aligning that committee? That’s the hard part.
The dark funnel is hiding them, while AI is helping them build a shortlist without you. Join four senior marketing leaders as they respond live to never-seen-before Voice of the Buyer research and share how they’re solving this inside their own organizations.
A small room of forty to fifty senior marketers, invitation only, deliberately built for honest conversation. Everyone here is wrestling with the same nine-stakeholder problem inside a different company, which means you can raise what’s genuinely not working for you and get a direct answer from four people who’ve faced it too. You’ll walk out with something to try, not just something to think about.
Demandbase, 222 2nd St Fl 24, San Francisco, CA 94105, United States
Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.
Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.
Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.
Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.
Yogesh is an established business professional with an extensive background in consulting, market research, data analytics, and business leadership. Throughout his career, he has leveraged his skillset in advanced research methodologies and project management to provide business professionals with trend-setting insights.
As a CEO, Yogesh has helped iResearch grow into a marketing-first agency helping Fortune 500 brands to build digital-trust with their modern consumer through thought leadership. He provides guidance & strategic direction to all cross-functional teams at iResearch Services and is keenly involved in developing new initiatives that help in improving customer experience. He is committed to creating a sustainable future for iResearch by staying on cutting-edge of emerging tech.
He initiated Giving for Good Foundation, a charity supporting disadvantaged children for education & sports, and having a sustainable environmental mission. He actively steers several campaigns through this award-winning social venture which has underpinned & enriched lives of more than 10,000 children since 2019.
Yogesh is an active investor, a tech optimist, mentor to young entrepreneurs and a future enthusiast – always looking for more comfortable, better and more efficient ways to solve problems. He holds an MBA, and also undergone leadership training at London Business school and actively shares his insights on Forbes, Linkedin and Medium. Before working with iResearch, Yogesh worked in senior leadership roles into sales and marketing with technology firms and banks.
Ashley Faus is a marketing leader known for bringing clarity and connection to increasingly complex marketing environments. Her career spans product marketing, content, and demand generation, where she has built a reputation for aligning teams, ideas, and execution around what matters most: the audience.
Her approach is grounded in a simple but often overlooked principle that has shaped her career from the outset, that marketing is ultimately about people. This perspective underpins her work helping organizations bridge gaps between specialist teams and create more cohesive, effective go-to-market strategies.
Ashley is the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI, where she outlines practical frameworks for building more meaningful engagement in a rapidly evolving landscape. She also shares her expertise as a conference speaker and educator, including teaching with Stanford Continuing Studies.
Alongside her work with global teams, Ashley is a strong advocate for developing the next generation of marketers, regularly sharing leadership insights and career guidance to ensure the discipline continues to evolve without losing sight of the human experience behind every decision.
Danielle Busch is a B2B growth and performance marketing leader specializing in digital, AI, search, and measurement. At ServiceNow, she has led global teams and strategies spanning digital growth, paid and organic search, marketing investment, and AI-powered discovery, including work that drove a 6x increase in AEO visibility. She is focused on building the next generation of B2B marketing around changing buyer behavior, emerging channels, and more rigorous measurement of demand and revenue impact.