The top of the funnel is brighter than ever thanks to AI. But deals still get decided in peer conversations, private communities, and reputation built long before a form fill. Here’s what’s shaping those decisions, and how demand gen teams are building for it anyway.
Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.
Liz Wood
Global VP of Demand MOI Global
About
Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.
Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.
Madelaine Oppert
SVP, Global Marketing TechInformed
About
Madelaine Oppert is SVP of Global Marketing at TechInformed, specializing in demand generation and full-funnel B2B growth. As moderator, she brings the practical perspective of someone who builds these pipelines herself, guiding an engaging discussion built around real-world takeaways for the modern marketer.
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Laura Smith
Head of Revenue Marketing
Nagomi Security
About
Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.
