Stop building B2B campaigns - TI Marketing Solutions

On-demand

Stop building B2B campaigns for a buyer journey that no longer exists.

Watch on-demand

You’ll learn:

Most B2B campaigns are doing more and converting less

Buyers are harder to reach, harder to keep, and harder to convert than they were five years ago.

Join us for an honest conversation about what’s going wrong, and what experienced marketers are doing differently.

Most B2B campaigns are doing more and converting less

Buyers are harder to reach, harder to keep, and harder to convert than they were five years ago.

Join us for an honest conversation about what’s going wrong, and what experienced marketers are doing differently.

Featuring

Speaker

Moderator

Common Questions

What can I expect from this session?

You will hear from practitioners who have built and run B2B campaigns, not vendors selling solutions. The conversation is honest, the takeaways are practical, and there is no pitch.

How long is it?

40 minutes of structured discussion, followed by live Q&A. On-demand access will be available if you cannot watch the full session.

What if I can't make it live?

Still register. The full recording and Q&A will be sent to you after the session.

What do I need to attend?

Just your name and business email. Everything else is taken care of.

Upcoming webinar

Your buyer isn't buying alone, so why is your campaign built for one person?

Matt Levine

Commercial President
Leadscale Group

About

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.

Liz Wood

Global VP of Demand
MOI Global

About

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.  

Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert

SVP, Global Marketing
TechInformed

About

Madelaine Oppert is SVP of Global Marketing at TechInformed, specializing in demand generation and full-funnel B2B growth. As moderator, she brings the practical perspective of someone who builds these pipelines herself, guiding an engaging discussion built around real-world takeaways for the modern marketer.

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Laura Smith

Head of Revenue Marketing

Nagomi Security

About

Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.

Josh Jacobs

Director, Media Strategy
Just Global

About

Josh Jacobs is a media strategy leader with more than a decade of experience developing high-performing B2B and B2C marketing campaigns. As Director of Media Strategy at Just Global, he partners with enterprise technology brands to build integrated, full-funnel media strategies that drive measurable business outcomes.

During his seven years at Just Global, Josh has worked across industries including cybersecurity, cloud storage, software, insurance, gaming, and consumer technology, helping clients navigate increasingly complex buying journeys through data-driven, audience-first media planning. His expertise spans both digital and traditional channels, enabling brands to connect with buyers at every stage of the decision-making process.

Josh’s work has been recognized with multiple industry awards, including the Hermes Awards, Summit Creative Awards, dotCOMM Awards, AVA Digital Awards, and MediaPost Creative Media Awards for excellence in integrated marketing and media strategy.

Passionate about the evolving role of media in B2B marketing, Josh brings a practical, results-focused perspective on how organizations can build smarter campaigns that deliver lasting impact.

Stop building B2B campaigns for a buyer journey that no longer exists.

Watch on-demand

You’ll learn:

Most B2B campaigns are doing more and converting less

Most B2B campaigns are doing more and converting less

Featuring

Josh Jacobs

Madelaine Oppert

Common Questions

Upcoming webinar

Your buyer isn't buying alone, so why is your campaign built for one person?

Laura Smith

Head of Revenue Marketing

Nagomi Security

About

Inactive