What really drives lead quality
and what’s just noise?
Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.
Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.
Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.
Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.
Ashley Faus is a marketing leader known for bringing clarity and connection to increasingly complex marketing environments. Her career spans product marketing, content, and demand generation, where she has built a reputation for aligning teams, ideas, and execution around what matters most: the audience.
Her approach is grounded in a simple but often overlooked principle that has shaped her career from the outset, that marketing is ultimately about people. This perspective underpins her work helping organizations bridge gaps between specialist teams and create more cohesive, effective go-to-market strategies.
Ashley is the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI, where she outlines practical frameworks for building more meaningful engagement in a rapidly evolving landscape. She also shares her expertise as a conference speaker and educator, including teaching with Stanford Continuing Studies.
Alongside her work with global teams, Ashley is a strong advocate for developing the next generation of marketers, regularly sharing leadership insights and career guidance to ensure the discipline continues to evolve without losing sight of the human experience behind every decision.
Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.