When was the last time you felt genuinely confident starting a lead generation campaign? Not hopeful, not optimistic, but confident about what it would deliver?
For most B2B technology marketers, that confidence is hard to come by. Budget decisions get made on gut feel. Forecasts get built on borrowed benchmarks. And when results come in short, nobody quite knows why.
The solution? TiForecast.
What is TiForecast?
TiForecast is a brand-new, free lead generation campaign forecaster built specifically for B2B technology marketers. Tell it your lead generation goal, your target market, and your average contract value, and in around 15 seconds, it gives you an indicative campaign plan, projected lead outcomes, and a view of what that could mean for your pipeline.
No registration. No demo request. No strings attached.
It is free because we think marketers should have access to better planning tools without having to sit on a demo call for an hour. You can try it, use it, share it, and come back to it whenever you need it.
What makes it different
There are plenty of calculators out there. Most of them take a CPL estimate, multiply it by a budget figure, and call that a forecast. That is not a forecast. It is arithmetic.
TiForecast is built on something more useful:
Three years of real campaign performance data
From programs delivered across 21 countries.
Informed by engagement
With a database of more than 131 million technology and business decision-makers worldwide.
No AI, and no publicly available datasets
Just the methodologies and performance insights TI Marketing Solutions has built up over more than 25 years of delivering lead generation programs for B2B brands.
That means when TiForecast gives you a projection, it is grounded in what campaigns like yours have delivered, not what a generic industry benchmark suggests they might.
The conversation every B2B marketer dreads
Campaign planning in B2B technology marketing is harder than it looks. You are trying to make a case for budget before you have any data. You are trying to set expectations with sales before the campaign has run. You are trying to benchmark a vendor proposal without an independent view of what realistic outcomes look like.
Those conversations are uncomfortable when your only reference point is a number someone put in a spreadsheet and hoped for the best.
Madelaine Oppert, SVP of Global Marketing at TI Marketing Solutions, sharex why a tool like TiForecast has been missing from B2B lead generation and why TI wanted to give back to the industry.
“Marketers are under more pressure than ever to demonstrate impact, justify budgets, and contribute to revenue growth. Yet campaign planning often relies on assumptions, benchmarks, or generic calculators that fail to reflect the realities of B2B technology marketing. With TiForecast, we wanted to change that.”
TiForecast gives you something to work with before any of that happens. An indicative plan based on your specific goals, your market, and your deal size. Something you can take into a planning meeting, use to stress-test a proposal, or share with a sales leader who wants to understand what marketing is forecasting before they commit to a number.
It does not replace experience or judgment. It gives both of those things better information to work with.
Who it is for
TiForecast is useful at any point in the campaign planning process:
If you are a demand gen manager, use it to benchmark campaign options before presenting to leadership or briefing a vendor.
If you are a marketing director, use it to build a more credible business case for lead generation investment before the budget conversation happens.
If you are a CMO or VP, use it to pressure-test assumptions before committing to a quarterly plan.
If you work with agencies or vendors, use it as an independent reference point when evaluating proposals and projected outcomes.
If you have ever sat in a planning meeting wishing you had a faster, more honest way to estimate what a campaign could deliver, TiForecast was built for that moment.
Try TiForecast now
You have the goals. You have the budget conversation coming. Now you have a tool that gives you something real to work with before either of those things gets harder than it needs to be.
Free. No account needed. Results in 15 seconds.
