Pipeline reality check:

If less than 1% of leads close, what are we really optimizing for?

A 22-minute executive breakdown of what separates converting campaigns from stalled pipeline.

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What this session will cover

  • Why high lead volume often hides weak conversion
  • Where qualification timing disrupts genuine buying momentum
  • The difference between engagement signals and real purchase intent
  • What changes when marketing and sales align around conversion rather than MQL targets

What you will walk away with

  • A clear lens for assessing whether your pipeline is built for activity or revenue
  • Practical adjustments that improve lead to opportunity conversion
  • A more commercial approach to qualification and handoff
  • Stronger language to reset the internal pipeline conversation

Featuring

Speaker
Amelia Taylor
Founder, Revenue Growth Partner
The Revenue Table
Madelaine Oppert
SVP, Global Marketing
TechInformed
Moderator

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Pipeline volume is easy to defend. Conversion is harder.

If you are accountable for pipeline performance, this is 22 minutes well spent. 

Inactive

Paid Search Marketing
Search Engine Optimization
Email Marketing
Conversion Rate Optimization
Social Media Marketing
Google Shopping
Influencer Marketing
Amazon Shopping