Pipeline reality check:

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors. 

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.



Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She’s the author of the book, “Human-Centered Marketing: How to Connect with Audiences in the Age of AI”. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she’s shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team.

Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.

Marc Sirkin is a former CEO, CMO, and digital transformation leader known for driving growth, innovation, and exits at iconic brands including Microsoft, PwC, and Autism Speaks. As Founder of Marc Sirkin Consulting and host of the “Playbook Broken” podcast, he helps executives navigate existential change by integrating AI, aligning teams, and accelerating outcomes. He led the integration of Third Door Media into Semrush post-acquisition by preserving editorial independence while transforming virtual events and launching AI-powered products.

David Cruse is a B2B demand generation and revenue operations specialist with deep expertise in content syndication, data-driven campaign strategy, and commercial optimization for B2B technology organizations.

Prior to joining Enhancio, David spent 14 years across two B2B demand agencies where he developed a strong reputation for solving complex lead generation and funnel performance challenges. His work focused on data platforms, campaign optimization, content syndication strategy, and vendor management consulting, enabling marketing teams to drive measurable improvements in pipeline quality and return on investment.

In 2018, David designed and launched a strategically differentiated Content Syndication ROI service that consistently delivered material performance gains. The approach optimized program budgets by an average of 25%, increased first-to-second stage funnel conversion by 15%, expanded pipeline contribution by up to 600%, and reduced cost of acquisition by 40%. This impact earned David “trusted advisor” recognition from SAP Global Demand Centre, reflecting both the commercial outcomes achieved and the strategic partnership he built with global marketing leadership.

At Enhancio, the US based AI and Automation lead management platform company, David applies this experience to help B2B technology organizations transform top-of-funnel operations into predictable revenue engines. His work centres on improving campaign efficiency and accelerating activation speed by up to 80%, advising clients on lead vendor management and performance benchmarking, and uncovering previously hidden budgets through commercial go-to-market redesign.

He also extends value to customers by providing strategic content syndication consulting as part of Enhancio’s broader operating model.

Outside of work, David is a passionate follower of football, boxing and Walter Presents TV drama, a proud father of two adult children, and an equally proud grandfather (Jan 26).