40 min • Live webinar

How to turn buyer signals into sales meetings

Most B2B teams are drowning in buyer signals. But sales still get handed an account score or told an account is “warm,” with no real steer on who to call or what to say when they do. Here’s how Datadog closes that gap.

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Speakers

Speaker
Kevin Driscoll
Director,
Senior Group Manager, Global ABM & Demand Generation
Datadog
Moderator
Madelaine Oppert
SVP,
Global Marketing
TechInformed

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You’ll learn:

Most teams track dozens of signals. Few know which one’s matter.

Account scores, dashboards, and intent data pile up fast, but most of it never becomes a conversation. Sales is still left to guess who to call, when to reach out, and what to say once they do. 

Join us for a straightforward look at separating real signals from noise and giving sales what they need to turn a warm account into a booked meeting. 

You should attend if:

Who should attend

Common Questions

You’ll hear from someone running account-based growth at scale, not a vendor pitch. The conversation stays practical, with real detail on testing signals, building the sales handoff, and measuring what works.
40 minutes.
No. The session focuses on decisions any demand generation team faces, like which signals to trust and how to hand them to sales, so it’s useful whether you’re scaling an existing program or just getting started.
Yes. There’s a live Q&A portion built into the session where you can put your own signal or sales-handoff challenges directly to Kevin.

Past speakers

Watch on-demand

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How to turn buyer signals into sales meetings

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