The Great
Syndication Debate:

Quality vs Quantity

What really drives lead quality
and what’s just noise?
Live Webinar
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Speakers

To be announced soon

Hitting MQL targets isn’t the problem — converting them is.

Senior marketers are being asked to scale reach, prove ROI, and keep sales onside — all while the syndication space gets noisier and less predictable.
  • Quantity isn’t the issue — intent is. Learn where quality really starts to slip in scaled programs.
  • Partner claims don’t equal performance, discover how to separate credible syndication providers from vanity vendors.
  • Data standards are shifting, find out what top brands now demand in validation and transparency.
  • Marketing credibility is on the line — get strategies to rebuild trust with sales and protect pipeline confidence.

You’ll walk away with:

  • Inside perspectives from leading B2B brands on how they define and measure intent in syndicated programs.
  • Real benchmarks for what “good” looks like — from conversion rates to lead validation metrics.
  • Smarter ways to evaluate partners, from data integrity to targeting accuracy.
  • New thinking on measurement, aligning your reporting with sales and business outcomes.
  • Actionable next steps to scale reach, improve ROI, and restore confidence in your pipeline quality.

Who should attend

This webinar is for B2B marketers who are:
Accountable for pipeline and revenue

Focused on lead quality and ROI 

Planning for 2026 demand gen strategies and need actionable insights now 

Past speakers

Speaker
Liz Wood
Global VP of Demand
MOI Global
Speaker
Matt Levine
Commercial President
LeadScale Group
Speaker
Danielle Goode
Chief Marketing Officer
Elastio
Speaker
Ken Rutsky
Chief Marketing Officer
Aryaka

Join the debate that’s redefining syndication in 2026

Join a session built for senior marketers who are done with vanity metrics and want the truth about what drives quality, credibility, and conversion in syndication today.
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