The Great
Syndication Debate:

Quality vs Quantity

What really drives lead quality
and what’s just noise?
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Hitting MQL targets isn’t the problem — converting them is.

Senior marketers are being asked to scale reach, prove ROI, and keep sales onside — all while the syndication space gets noisier and less predictable.
  • Quantity isn’t the issue — intent is. Learn where quality really starts to slip in scaled programs.
  • Partner claims don’t equal performance, discover how to separate credible syndication providers from vanity vendors.
  • Data standards are shifting, find out what top brands now demand in validation and transparency.
  • Marketing credibility is on the line — get strategies to rebuild trust with sales and protect pipeline confidence.

You’ll walk away with:

  • Inside perspectives from leading B2B brands on how they define and measure intent in syndicated programs.
  • Real benchmarks for what “good” looks like — from conversion rates to lead validation metrics.
  • Smarter ways to evaluate partners, from data integrity to targeting accuracy.
  • New thinking on measurement, aligning your reporting with sales and business outcomes.
  • Actionable next steps to scale reach, improve ROI, and restore confidence in your pipeline quality.

Featuring

Speaker
Ashley Faus
Head of Lifecycle Marketing
Atlassian
Speaker
Laura Smith
Head of Revenue Marketing 
Nagomi Security
Madelaine Oppert
SVP, Global Marketing
TechInformed
Moderator

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Join the session shaping how demand gets funded in 2026

Built for senior marketers who need confidence—not volume—when demand programs are under scrutiny.

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