Demand Gen in
Disruption

How to protect pipeline when

budgets shrink and cycles slow

Live Webinar
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Hear from the experts

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Pipeline resilience isn’t optional, it’s survival

  • 2026 planning is under pressure – we’ll show you how to stress-test your funnel and spot weak points before they break.
  • Buyers are slowing deals and adding approval layers — learn practical strategies to keep momentum in extended cycles.
  • Market shocks keep hitting budgets and forecasts — discover frameworks to reallocate spend and defend your choices at the board level.
  • Senior marketers need more than theory — you’ll walk away with a resilience playbook and checklist you can put into action immediately.

What you’ll learn

  • Where demand gen breaks first when markets tighten and how to stress-test your funnel before it happens
  • How to rebalance your mix: what to protect, what to pause, and what to pivot when budgets move
  • Ways to diversify channels and signals so you’re not caught flat-footed by sudden changes
  • How to have the budget conversation with leadership and sales in language that lands
  • Real examples of B2B brands that adapted quickly and the playbook you can use going into 2026

Who should attend

This webinar is for B2B marketers who are:
Accountable for pipeline and revenue
Focused on lead quality and ROI

Planning for 2026 demand gen strategies

Don’t leave your 2026 pipeline to chance

If you’re heading into 2026 planning with questions about “How do I keep pipeline predictable when nothing else is?” this session is for you.

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