In 90 days, you could move from chasing leads to watching your sales pipeline grow on autopilot.
As a CMO, Marketing Director, or VP, you know the pressure: leads to capture, campaigns to launch, reports to deliver – all while keeping sales happy. But there’s a limit to what your team can do manually. The opportunity cost of late follow-ups or missed touchpoints is real.
B2B marketing automation changes the game. It works around the clock to engage prospects, score leads, and deliver the right message at the right moment without burning out your team.
Think of it as your always-on growth engine, turning consistent engagement into measurable revenue.
How Marketing Automation Accelerates the Sales Cycle
Marketing automation is more than just a tool for streamlining tasks; it’s a strategic investment that directly impacts your sales cycle, ensuring that prospects are engaged with the right content precisely at the right time. This targeted engagement enhances the customer experience and significantly boosts the chances of conversion. By leveraging data-driven insights, automation refines every stage of the sales funnel, improving efficiency and reducing operational costs.
– 77% of marketers saw a significant increase in conversions
– 80% experienced a higher volume of qualified leads
– 14.5% reported a boost in overall sales productivity
By leveraging these strategies, you can significantly generate quality leads and enhance your brand’s visibility.
Your 90-Day Marketing Automation Roadmap:
- Days 1-30: Foundation and Goal Setting:
Start with clarity. Is your priority to generate more leads, improve nurturing, or boost conversion rates? Your answer will shape your automation workflows.
Personalization becomes your competitive edge. Segment audiences by behavior, firmographics, or funnel stage so every interaction feels relevant.
This is also where lead sourcing and smart targeting matters. Automation is only as good as the data it runs on. Our Why Audience Targeting is the Key to Better B2B Lead Gen insight shares how focusing on job role, company size, tech stack, and buyer intent turns automated workflows into real engagement with the right decision-makers from day one. - Days 31-60: Implementation and Testing
Automation can’t fix weak content. Build assets that speak to decision-makers at each stage:
Top of Funnel: Industry trends, how-to guides, thought leadership.
Middle of Funnel: Case studies, solution comparisons, interactive tools.
Bottom of Funnel: ROI calculators, product demos, trial offers.
B2B buyers research before they engage – make sure every asset matches their needs and stage. Creating this content library now means your automated sequences will convert later.
Launch automated email sequences to guide prospects from awareness to decision. Lead with educational value, then progressively introduce solution-focused material. - Days 61-90: Optimization and Scaling
Integrate your automation platform with your CRM. This keeps data accurate, tracks every touchpoint, and ensures marketing and sales see the same picture.
Review workflows weekly. Look for drop-off points, high-performing messages, and opportunities to retarget engaged but inactive leads. Use analytics to refine your timing, content, and triggers.
By day 90, you’ll have:
- A fully integrated automation system
- Consistent, personalized engagement at scale
- A higher percentage of sales-ready leads hitting your pipeline
Remember, 80% of businesses see more qualified leads when their workflows automatically segment prospects and deliver targeted content based on engagement.
The question isn’t whether you should adopt marketing automation. It’s whether you can afford to keep manually handling tasks that technology can do better, faster, and more consistently. Your competitors are already automating their marketing. While you’re manually sending follow-up emails at 11 PM, their systems are nurturing leads, scoring prospects, and booking sales calls automatically.
Automation That Builds Pipelines, Not Just Processes
At TI Marketing Solutions, we help B2B tech marketers build automation strategies that don’t just “run” but perform. From ICP-targeted lead generation to nurture workflows that deliver sales-ready opportunities, our programs are designed to keep your pipeline moving and your brand visible where it matters most.
We combine intent-based targeting, first-party data, and custom content strategies to make sure automation delivers the results your sales team needs. If you want automation that fuels revenue instead of just activity, let’s talk.
Book a discovery call and see how we can help you transform your sales pipeline in the next 90 days.
