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200 MQL's in 12 weeks

Scaling quickly across multiple regions takes more than volume.
With targeted messaging and tighter audience control, we helped Stratus boost engagement and sharpen their pipeline.

About Stratus

Stratus is a leader in reliable infrastructure solutions, providing simple, protected, and autonomous platforms that keep critical applications running without disruption. Their technology powers industries where downtime isn’t an option — from manufacturing to financial services and beyond.

The challenge

Stratus was looking to scale lead generation in key global markets, but they wanted more than just numbers. They needed a targeted, efficient approach to connect with decision-makers and drive real, measurable engagement.
Services used: Single touch, double registration, digital display advertising, custom content.

The solution

We built a smarter content syndication strategy tailored to Stratus’s key markets. By tightening audience targeting, aligning content to each region, and layering in custom messaging, we helped Stratus reach the right buyers — improving engagement quality and building a stronger pipeline across North America, EMEA, and APAC.
STRENGTH IN NUMBERS

The results

Smarter targeting, better-aligned content, and a multi-channel push helped Stratus turn a complex lead gen challenge into three consecutive campaign wins. With a strong foundation in place, the partnership is expanding, with even more campaigns ready to launch.

200

MQL’s generated

60%
of campaigns delivered leads ahead of schedule
3
key global markets engaged (North America, EMEA, APAC)
Matt Levine
Commercial President
Leadscale Group
About

Commercial President at LEADSCALE GROUP

Liz Wood
Global VP of Demand
MOI Global
About

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.



Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert
SVP, Global Marketing
TechInformed
About

Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.

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