From a small test to a global program, Aviatrix grew their lead gen strategy across three regions — scaling smarter with verified data and targeted content.


Aviatrix is the cloud networking company that simplifies how enterprises connect, secure, and operate in the cloud.
Designed for multi-cloud environments, the Aviatrix platform provides centralized control, deep visibility, and enterprise-grade security — trusted by more than 500 of the world’s leading businesses.


Aviatrix needed to ramp up global lead generation fast, without compromising on quality. They wanted to reach high-value decision-makers across North America, EMEA, and APAC, while ensuring leads matched their ICP and were primed for nurture.


Aviatrix has scaled its lead generation globally — without compromising quality. Together, we’ve launched 9 campaigns across 3 regions, delivering 2,490 consistent, high-value leads that support their sales pipeline at every stage.
conversion rate from lead to webinar registration
above average vs. tech industry benchmarks

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.
Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.