The experts have spoken—watch now to get ahead.
What’s shaping the future of thought leadership? Executives from LinkedIn, McKinsey & Company, and iResearch Servicesbreak it down in this high-impact, 60-minute roundtable filmed at LinkedIn’s Empire State Building offices.

Watch On-demand

What you’ll learn

  • Where demand gen breaks first when markets tighten and how to stress-test your funnel before it happens
  • How to rebalance your mix: what to protect, what to pause, and what to pivot when budgets move
  • Ways to diversify channels and signals so you’re not caught flat-footed by sudden changes
  • How to have the budget conversation with leadership and sales in language that lands
  • Real examples of B2B brands that adapted quickly and the playbook you can use going into 2026
Speaker
Liz Wood
Global VP of Demand
MOI Global
Speaker
Matt Levine
Commercial President
LeadScale Group
Speaker
Danielle Goode
Chief Marketing Officer
Elastio
Speaker
Ken Rutsky
Chief Marketing Officer
Aryaka

See what's inside

Why buyers and marketers are misaligned

Attendees saw why marketers look ahead and what buyers need now, with execution pressures, expectations, and confidence shaping real decisions across journeys.
ranked AI as their highest overall marketing challenge.

What AI is really changing in the messy middle

Attendees learned what AI is shifting in evaluation stages and why tailored content, relevance, and timing influence comparisons, shortlists, and internal decision confidence.
said AI significantly influences evaluation during critical buyer stages.

Why trust has become a deciding factor

Attendees explored why trust is fragile today and what signals build it, including transparency, validation, evidence, and human touchpoints across the decision process.
agree that building trust is harder today than it was 2 years ago.

See what's inside

Why buyers want proof now

Attendees saw how this push for evidence is reshaping evaluation, forcing teams to anchor messaging in clarity, performance, and outcomes buyers can verify.
of buyers prioritize features and functionality.

What marketers keep over-prioritizing

The discussion highlighted how innovation messaging creates friction when buyers want practical value, slowing movement through early research and comparison stages.

of marketers still lead with innovation.

Why scalability messaging is losing power

Speakers explained how confidence, trust, and real proof matter more in long cycles, making broad scalability claims less compelling for cautious buying groups.
emphasize scalability today.

Featuring

Speaker
Liz Wood
Global VP of Demand
MOI Global
Speaker
Matt Levine
Commercial President
LeadScale Group
Madelaine Oppert
SVP, Global Marketing
TechInformed
Moderator

Featuring

Speaker
Melissa Goldberger
Chief Marketing Officer
Nagomi Security
Madelaine Oppert
SVP, Global Marketing
TechInformed
Moderator
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