Marketers have long asked the same question: does intent data really drive revenue, or is it just another metric that doesn’t matter?
The answer lies in intent data ROI, and when it’s applied with the right strategy, the results are measurable.
A prime example comes from Aviatrix, a cloud networking leader and loyal TI Marketing Solutions client. By pairing intent signals with a tailored content strategy and multi-channel outreach, they were able to move from early buyer interest to qualified opportunities and closed revenue.
Their results show how intent data, when applied with focus, can create a clear lift in both pipeline and sales.
Our approach
Data collection & analysis
Everything began with intent. TI Marketing Solutions tapped into a database of 131M+ verified global decision-makers, re-validated daily across 40+ data points, to identify in-market accounts. Buyer signals helped pinpoint who was ready engage, from cloud migration content searches to webinar registrations.
Content creation & multi-channel outreach
Those insights shaped custom campaigns that reached buyers at the right moment. Editorially led content, informed by TechInformed’s trusted journalism, anchored the program across:
- Content syndication for broad reach at the top of funnel.
- Webinars and nurture campaigns for deeper engagement.
- ABM programs that aligned targeting with Aviatrix’s exact ICP.
This blend of precision targeting and credible content meant every campaign was anchored in real buyer intent.
Aviatrix case study
Client background
Aviatrix is a leader in secure cloud networking, supporting enterprises as they expand across multi-cloud environments. The company was growing fast, with ambitious goals for both awareness and pipeline. What they needed wasn’t more leads in a spreadsheet, but verified buyers who matched their ICP and were ready to engage.
Strategy & timeline
The partnership started small, with $5K pilot campaigns designed to prove targeting accuracy and lead quality. When those pilots consistently delivered, budgets grew to $30–40K per program across 9 integrated campaigns.
That growth came from trust built through consistent delivery, transparent reporting, and campaigns that sales teams could act on right away.
The mix was deliberate: content syndication to build early awareness, webinars to engage technical stakeholders in depth, and ABM programs to keep focus on high-value accounts. Intent signals tied it all together, making sure efforts went to buyers who were actively in-market.
Over time, Aviatrix saw a repeatable pattern emerge; reliable lead quality, stronger engagement, and pipeline that felt both predictable and scalable.
Results & Intent Data ROI
| Metric | Result |
| Total leads delivered | 3,967 |
| Content syndication leads | 2,490 |
| Webinar registrations | 1,150 |
| Conversion rate | 31.6% |
| Cost savings | 40% vs. industry benchmarks |
Aviatrix saw verified buyers moving through the funnel at speed, with campaigns delivering pipeline that sales teams could act on immediately.
“The MQLs that are rolling in continue to be pure gold.”
– Regional Sales Manager, Aviatrix
This is exactly what every senior marketer wants: programs that sales trusts, with measurable ROI.
What made the difference?
Bespoke solutions vs. off-the-shelf tactics
Aviatrix didn’t succeed by buying a list or running a one-off campaign. What moved the campaign forward was a bespoke intent-driven strategy that evolved with their needs:
- Custom content aligned with buyer pain points, not generic trends.
- Full-funnel execution from awareness to nurture to conversion.
- Real-time optimization based on performance, not campaigns you launch once and walk away from.
This partnership approach delivered consistency, scale, and revenue-ready leads in a way off-the-shelf programs can’t match.
From signal to revenue impact
Nearly 4,000 verified leads. A 31.6% conversion rate. 40% cost savings.
These results show what happens when intent data is applied with precision. If proving ROI is top of mind, Aviatrix’s experience shows how to get there, and the solutions available today can help you do the same.
FAQs
What is intent data ROI?
Intent data ROI is the measurable return you get from using buyer intent signals. Instead of surface-level stats, ROI is shown in lifts across MQLs, SQLs, conversion rates, and pipeline revenue.
Why choose a bespoke intent data strategy over off-the-shelf solutions?
Because buyers don’t all behave the same way. Custom strategies ensure signals are tied to your ICP, your content speaks to real challenges, and your outreach lands at the right time.
When you invest in proper planning at the start, you’ll see results come through quicker and with greater accuracy.
How can I replicate these results for my team?
Start with verified intent signals, align them to your buyer profiles, and build content that mirrors real buyer research. Then, run coordinated outreach across the channels your audience trusts.
Ready for a guided approach to intent data ROI?
