SOLUTIONS

Custom content

Great content doesn’t just fill space — it drives action.

From thought leadership and research to podcasts, whitepapers, and sponsored articles, our custom content solutions are built to connect your brand with buyers at every stage of the journey.

Content Creation, Simplified: From Idea to Impact.

Take the headache out of content creation

We create custom content that aligns to your goals, speaks your audience’s language, and supports your wider marketing strategy — without adding pressure to your internal team.
  • Deliver value that builds long-term trust
  • Establish credibility through insight-led content
  • Reach buyers with content they want to engage with
  • Show up across formats
  • Drive demand and influence without sounding like a sales pitch
  • Let our editorial and design team take the load off your plate

Custom content, your way

You pick the format, we’ll shape the story — with strategy leading the way.

Whitepapers & eBooks

High-value content with long shelf life. These gated pieces inform, influence, and keep delivering leads long after launch.

Thought leadership & research reports

Position your brand as the expert. We pair insight-driven writing with smart design and expert interviews to create content that shapes conversations in your space.

Sponsored articles

Tap into TechInformed’s trusted editorial voice. Reach our audience with content that blends your message with our platform — creating alignment, credibility, and clicks.

Microsites

Your campaign, your way — all in one focused destination.

Microsites bring your content together into one immersive hub, giving buyers a branded space to explore, learn, and engage. Ideal for longer programs, product launches, or multi-asset campaigns.

Podcasts & vodcasts

Show up in the conversations that matter. Share your story in a relaxed, interview-style format that builds trust and shows your expertise — with the support of a team that knows how to make you sound your best.

Performance you can measure

Content isn’t just for branding — it should drive results.

3X average engagement time

On custom content vs. standard ads. Content that earns attention and builds connection.

Access to 131M+ verified buyers

Ensure your content reaches the right audience with precise targeting.

100K+ monthly page views

On TechInformed.com. Host your content in a trusted editorial environment built for tech buyers.

FAQs

Because it builds credibility, demonstrates expertise, and drives measurable engagement with decision-makers. It also supports both lead generation and brand awareness goals.
Custom content improves audience engagement, helps your company stand out from competitors, and creates lasting trust by addressing real buyer needs.
You map each piece of custom content to stages in the buying journey (awareness, consideration, decision), focus on formats that attract qualified prospects, and track which topics drive conversions.
By repurposing larger assets into smaller formats, like turning a report into blogs, infographics, and social posts, while keeping brand voice and quality consistent across platforms.
Key metrics include engagement (views, time on page), lead quality and volume, conversion rates, lead-to-customer ratio, and cost per lead. These show ROI and guide future content planning.

Inactive

Paid Search Marketing
Search Engine Optimization
Email Marketing
Conversion Rate Optimization
Social Media Marketing
Google Shopping
Influencer Marketing
Amazon Shopping