SOLUTIONS

Brand awareness

If no one sees you, no one buys from you.

We help you build visibility in a way that truly matters — by getting your brand in front of verified buyers across premium editorial, digital display, and custom sponsorships.

Don’t just be seen.
Be remembered.

With the right mix of placements and creative support, your brand becomes a name your customers can trust.

  • Reach the right audience, not just any audience
  • Build credibility in trusted editorial environments
  • Stay visible through longer, multi-touch campaigns
  • Drive engagement with quality content and placements
  • Create standout ads without lifting a finger

Brand awareness, your way

From digital display to curated editorial placements, we offer multiple ways to keep your brand top of mind — and in the right inbox, feed, or content scroll.

Digital display advertising

Get seen by the right tech buyers on TechInformed.com through high-impact display placements — from homepage banners to in-article ads.

No creative? We’ve got you. Our team can design eye-catching banners that fit your brand and get you noticed.

Theme weeks

Align your brand with the topics buyers care about.

Get front-and-center visibility during editorially driven content weeks — all tied to our editorial calendar. Your brand shows up in relevant articles, emails, and landing pages throughout the theme.

Podcast & vodcast

Add your voice to the conversation.

Connect with buyers through editorially produced episodes that feel personal, not promotional. Sponsorships put your brand in a position that builds trust, sparks engagement, and leaves a lasting impression.

Reporting

Be part of the industry’s most-shared stories.

Sponsor a section in one of our deep-dive editorial reports — placing your brand right alongside timely, trusted insights.

Integrated awareness (the full package)

Blend content creation, lead generation, and display into one streamlined campaign — built for full-funnel visibility and real impact.

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FAQs

A B2B brand awareness strategy is a plan to make your company recognizable to the right buyers through targeted channels like digital media, content, and partnerships.
It increases top-of-mind recall, improves trust, supports pricing power, reduces cost of acquiring leads, and helps you enter competitive conversations more easily.
Use KPIs like branded search volume, direct website traffic, social reach & engagement, share of voice, brand mentions, and sentiment. These give you visibility into both recognition and perception.
In B2B, buyers often research extensively before they decide. Strong brand awareness means your company is considered at multiple stages of this journey, which shortens the funnel, reduces friction, and increases chances of being chosen.
By adopting consistent messaging, using channel mix (organic, paid, PR), localising content, leveraging partners or influencers, and tracking performance to shift investment into channels that work best in each region.

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Paid Search Marketing
Search Engine Optimization
Email Marketing
Conversion Rate Optimization
Social Media Marketing
Google Shopping
Influencer Marketing
Amazon Shopping