Demand Gen in
Disruption

How to protect pipeline when

budgets shrink and cycles slow

Watch the webinar on-demand
First name *
Last Name *
Business Email *
Job Title *
Company Name *
Industry

Discover How top B2B brands are generating quality leads, aligning with sales, and proving ROI in a tougher market. 

Watch on-demand

What you’ll learn

Why buyers want proof now

Attendees saw how this push for evidence is reshaping evaluation, forcing teams to anchor messaging in clarity, performance, and outcomes buyers can verify.
of buyers prioritize features and functionality.

What marketers keep over-prioritizing

The discussion highlighted how innovation messaging creates friction when buyers want practical value, slowing movement through early research and comparison stages.

of marketers still lead with innovation.

Why scalability messaging is losing power

Speakers explained how confidence, trust, and real proof matter more in long cycles, making broad scalability claims less compelling for cautious buying groups.
emphasize scalability today.

Featuring

Speaker
Liz Wood
Global VP of Demand
MOI Global
Speaker
Matt Levine
Commercial President
LeadScale Group
Madelaine Oppert
SVP, Global Marketing
TechInformed
Moderator

Upcoming webinar

Join the debate that’s redefining syndication in 2026

Join a session built for senior marketers who are done with vanity metrics and want the truth about what drives quality, credibility, and conversion in syndication today.
Enter your details
Privacy Policy Acceptance *

Inactive

Paid Search Marketing
Search Engine Optimization
Email Marketing
Conversion Rate Optimization
Social Media Marketing
Google Shopping
Influencer Marketing
Amazon Shopping