The experts have spoken—watch now to get ahead.
What’s shaping the future of thought leadership? Executives from LinkedIn, McKinsey & Company, and iResearch Servicesbreak it down in this high-impact, 60-minute roundtable filmed at LinkedIn’s Empire State Building offices.
Watch on-demand
What you’ll learn
Why buyers and marketers are misaligned
Attendees saw why marketers look ahead and what buyers need now, with execution pressures, expectations, and confidence shaping real decisions across journeys.
ranked AI as their highest overall marketing challenge.
What AI is really changing in the messy middle
Attendees learned what AI is shifting in evaluation stages and why tailored content, relevance, and timing influence comparisons, shortlists, and internal decision confidence.
said AI significantly influences evaluation during critical buyer stages.
Why trust has become a deciding factor
Attendees explored why trust is fragile today and what signals build it, including transparency, validation, evidence, and human touchpoints across the decision process.
agree that building trust is harder today than it was 2 years ago.
Join the debate that’s redefining syndication in 2026
Join a session built for senior marketers who are done with vanity metrics and want the truth about what drives quality, credibility, and conversion in syndication today.
Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors.
Liz Wood
Global VP of Demand MOI Global
About
Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.
Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.
Madelaine Oppert
SVP, Global Marketing TechInformed
About
Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.
