We’ve loved living under the TechInformed roof—but it’s time for us to get a place of our own. The new TI Marketing Solutions site gives us the chance to lay it all out, including what we do, how we work, and how it can make a difference for your brand.
A space of our own
This launch marks a big step forward for TI Marketing Solutions. We’ve spent the last few years working closely with some of the world’s leading brands, running high-performing campaigns, building smart strategies, and delivering results that matter.
Until now, that work lived quietly under the TechInformed umbrella. Now, we’re ready to bring it front and center.
The new site is built with you in mind and has been thoughtfully designed to be easy to navigate, quick to understand, and reflective of who we are today. With a clean, modern aesthetic and a tone that feels true to our brand, it gives you a clearer picture of how we think, what we offer, and how we can help you hit your goals.
And while we’ve stepped into our own space, our connection to TechInformed remains a core part of our identity. Their editorial expertise continues to shape and strengthen the programs we deliver, giving you access to a unique blend of credibility, creativity, and conversion.
We’re still the same team behind the work. But now, we’ve got a site that looks the part.
Backstory
TI Marketing Solutions—known affectionately in-house as TIMS—was born from a clear opportunity we saw across the B2B tech marketing space.
We’d seen the strength of TechInformed’s editorial voice and the scale of iResearch Services’ proprietary database: 131 million+ verified professionals and counting.
Between sharp tech journalism and powerful intent data, we knew we had something special. Something that could help B2B marketers reach the right buyers with more credibility, clarity, and control.
TI Marketing Solutions was built to connect those dots, and to offer a smarter, more integrated approach to performance marketing. One that puts insight first and delivers outcomes that matter.
Solutions that speak your language
TI Marketing Solutions now offers a clear, more accessible view into its full capabilities, all structured around three key solutions:
Lead generation services include a range of options from Single Touch and Double Reg to HQL, BANT-qualified leads, and intent-driven campaigns. All are backed by verified data and a focus on quality over quantity.
For brand awareness, TI Marketing Solutions leverages the TechInformed ecosystem to deliver high-impact visibility through editorial placements, digital advertisement, sponsorships, and more.
In the custom content space, TI Marketing Solutions develops assets that blend insight with execution, such as whitepapers, podcasts, vodcasts, microsites, and thought leadership—tailored to the needs of enterprise marketing teams.
Your go-to insights hub
The new insights section brings together insights, case studies, and original content designed for marketers who want more than surface-level advice. From campaign breakdowns with major tech brands to blogs that unpack shifting buyer behaviors, it’s where strategy meets substance.
TI Marketing Solutions will regularly publish new material that reflects what’s happening inside modern B2B marketing teams. Whether you’re looking to benchmark performance, spark new ideas, or simply stay informed, the insights section is built to help you do just that.
Thanks for being part of the journey
This site has been a true team effort. Thanks to everyone across iResearch Services, TechInformed, and TI Marketing Solutions who helped bring it to life, across design, development, content, and coordination.
We also want to acknowledge the TechInformed audience. Your engagement, feedback, and curiosity have helped shape how TI Marketing Solutions shows up today and continue to guide what we build next.
This isn’t a finished product. It’s a platform we’ll keep building on, adding new insights, fresh content, and practical resources as we go. Whether you’re here to learn more about our services or explore the latest in B2B marketing strategy, the site will continue to take shape with you in mind.
