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Brand awareness

If no one sees you, no one buys from you.

We help you build visibility in a way that truly matters — by getting your brand in front of verified buyers across premium editorial, digital display, and custom sponsorships.

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Don’t just be seen.
Be remembered.

With the right mix of placements and creative support, your brand becomes a name your customers can trust.

  • Reach the right audience, not just any audience
  • Build credibility in trusted editorial environments
  • Stay visible through longer, multi-touch campaigns
  • Drive engagement with quality content and placements
  • Create standout ads without lifting a finger

Brand awareness, your way

From digital display to curated editorial placements, we offer multiple ways to keep your brand top of mind — and in the right inbox, feed, or content scroll.

Digital display advertising

A modern approach to digital display, with a range of placement options across TechInformed.com to suit every campaign objective.

No creative? No problem. Our team will design ads that fit your brand and get you noticed.

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Newsletter sponsorship

Put your brand in front of 8,000 subscribers with a 55% average open rate — and 82% of that audience are US-focused decision-makers. Flexible placements available across cybersecurity, AI, and sustainability themes.
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Report sponsorship

Sponsor a TechInformed flagship report and get your brand in front of buyers who are already researching. Credibility through association with trusted, editorially led research.
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Theme sponsorship

Own a topic your buyers care about. Sponsor a content theme across TechInformed.com editorial and our weekly newsletter, covering categories like AI, cloud, and cybersecurity. Flexible durations to fit your campaign calendar.

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Integrated awareness (the full package)

Blend digital display advertising, newsletter sponsorship, and editorial placements into one streamlined campaign built for sustained visibility across the full buyer journey.
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Trusted by

Dell
Fivetran
forcepoint
Fosfor
IBM
Idera
Nagomi
nylon
outsystems
Ping Identity
pure storage
quectel
redhat
Seagate
Stratus
Tanium
threatlocker
visa
Vmray
Aryaka
Chargeebee
cloudflare

FAQs

A B2B brand awareness strategy is a plan to make your company recognizable to the right buyers through targeted channels like digital media, content, and partnerships.
It increases top-of-mind recall, improves trust, supports pricing power, reduces cost of acquiring leads, and helps you enter competitive conversations more easily.
Use KPIs like branded search volume, direct website traffic, social reach & engagement, share of voice, brand mentions, and sentiment. These give you visibility into both recognition and perception.
In B2B, buyers often research extensively before they decide. Strong brand awareness means your company is considered at multiple stages of this journey, which shortens the funnel, reduces friction, and increases chances of being chosen.
By adopting consistent messaging, using channel mix (organic, paid, PR), localising content, leveraging partners or influencers, and tracking performance to shift investment into channels that work best in each region.
Matt Levine
Commercial President
Leadscale Group
About

Matt Levine is an accomplished digital media executive with more than twenty years of experience specializing in programmatic, demand generation and data-driven marketing solutions for B2B advertisers. As Commercial President of LeadScale Inc., he established and leads the company’s U.S. operations, driving strategic growth and expanding its presence across North America. Prior to joining LeadScale, Matt played a pivotal role in the success of Kingpin Communications, where his leadership and expertise contributed significantly to the firm’s expansion and eventual acquisition by The Marketing Practice. Originally from and currently residing in Santa Cruz, California, he brings the same drive and balance he finds in surfing to his professional endeavors. 

Liz Wood
Global VP of Demand
MOI Global
About

Dynamic marketing professional – particularly in the digital demand / media space – offering 15+ years of experience leading global teams and key growth initiatives driving measurable revenue growth and customer retention.



Recognized as a leader in delivering innovative, reliable, cost-effective, and integrated marketing programs that improve brand awareness, preference, and ROI across both B2B and B2C.

Madelaine Oppert
SVP, Global Marketing
TechInformed
About

Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.

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Laura Smith
Head of Revenue Marketing
Nagomi Security
About

Laura Smith is Head of Revenue Marketing at Nagomi Security and a B2B marketing leader with over 15 years of experience driving GTM execution across field, demand gen, and ABM. She helps teams improve lead quality and prove ROI in scaled programs by sharpening targeting, strengthening validation, and aligning reporting to pipeline outcomes. When she’s not building programs, Laura’s usually with her husband and their three-year-old Bernedoodle, Larry or traveling to new places whenever she can.

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