Four months into 2025, the state of cybersecurity isn’t just a headline topic — it’s a boardroom priority.
According to our latest Voice of the Buyer insights, 63% of organizations have cybersecurity at the top of their agenda, and 62% are actively investing to stay ahead of escalating threats.
And for good reason.
As remote work models mature and digital transactions accelerate, cyber risks aren’t just growing — they’re getting smarter, stealthier, and harder to detect. Sophisticated threats are shifting tactics, exploiting third-party relationships and weaving their attacks deeper into operational infrastructures.
It’s no longer enough to simply “have cybersecurity covered.” In 2025, the smartest organizations are moving from protection to proactive strategy.
Key Focus Areas for Cybersecurity Leaders
Zero-trust architecture
Zero-trust architecture is becoming a cybersecurity must-have in 2025. Organizations are moving away from the old model of implicit trust, requiring every user, device, and system to verify access continuously. It’s a major shift that’s helping businesses minimize risk — even when threats come from inside the network.
Advanced threat detection
Advanced threat detection tools are a top priority this year. By using AI-driven analytics and real-time monitoring, cybersecurity leaders are aiming to identify breaches faster — often before attackers can do serious damage. Early detection is becoming a critical line of defense against stealthier, more sophisticated threats.
Third-party risk management
Managing third-party risk has shot up the priority list for cybersecurity teams. With vendors and supply chains becoming prime targets for cyberattacks, businesses are strengthening oversight, tightening access controls, and demanding higher security standards from partners to protect their wider ecosystems.
Interestingly, 43% of tech buyers have made cybersecurity a top budget priority this year, alongside AI and connectivity. But the real differentiator isn’t just bigger budgets — it’s smarter thinking, aligned with the fast-changing state of cybersecurity in 2025.
Still holding back on cybersecurity investment? This is your signal to move.
The State of Cybersecurity: The Takeaways
Campaigns and solutions that simplify complexity into actionable insights are resonating most with cybersecurity decision-makers — and that’s where opportunity lies.
Looking ahead, the organizations that thrive won’t be the ones that outspend their competition. They’ll be the ones who outthink them — embedding cybersecurity into the fabric of every decision, investment, and innovation they make.
In cybersecurity today, resilience beats reassurance. And in 2025, speed, clarity, and focus are your best defense.
The Full Cyber Story
This snapshot only scratches the surface of the current state of cybersecurity. We’ll be updating this research for 2026 too — bringing you fresh intelligence on how cybersecurity priorities, investment patterns, and buyer behaviors continue to change.
