Struggling to hit targets with disconnected campaigns, weak leads, or content that doesn’t convert? You’re not alone — and you don’t have to fix it alone.
We are prepared to deliver the tools and strategies you need to run data-driven, full-funnel marketing programs that perform — from lead generation to brand awareness to custom content that drives demand.
To succeed in B2B marketing today, you need more than one tactic.
You need visibility. You need credibility. You need results.
Benefit from 3 performance pillars – each designed to reach the right buyers and move them from first touch to final decision.
Capture verified leads through targeted, intent-driven programs.
Put your brand in front of the right audience – early and often.
Creating content that builds trust, educates buyers, and drives conversions.
We’re here from day one — no ghosting, no ticket queues. Just real people who genuinely care about your campaigns, working alongside you to keep them on track (and performing the way they should).
Our customer success team knows your goals, spots the gaps, and helps you pivot when it counts. And with an 98% customer satisfaction rating, we’re proud to support some of the smartest, most driven marketers in the business.
Danielle Goode, currently CMO at Elastio, is a seasoned marketing executive with over 25 years of experience driving growth and differentiation in technology. She has deep expertise in cyber recovery, AI, data protection, and cloud, and excels at translating complex technologies into clear, compelling narratives that connect with global audiences.
Dani has driven demand and scaled growth at Dell, Red Hat, Hitachi, and multiple early-stage startups, while forging partnerships with leaders such as VMware, NVIDIA, AWS, and IBM. Recognized for her people-centered leadership and data-driven strategy, she builds environments where teams thrive, and results speak for themselves.
Dani holds a B.A. in Communications from the S.I. Newhouse School at Syracuse University. Based in Boston, she is also a proud mom to two sons (Jake & Derek Pryor), an advisor to small businesses, and a passionate advocate for mental health. Outside of work, she enjoys fitness, family adventures, anything to “unplug,” and mentoring or inspiring the next generation of leaders.
As Chief Marketing Officer, Ken is responsible for worldwide marketing strategy, programs and execution to build Aryaka’s leadership position and go to market success. Ken is a Silicon Valley marketing leader with a proven ability to build categories and brands and drive business growth. His experience spans industry giants like Intel, Netscape and McAfee, where he drove the marketing that put the Secure Web Gateway business on a trajectory to grow from $50 million to over $300 million in just three years. Prior to joining Aryaka, Ken ran a successful go to market consulting practice where he helped create over $15 billion in market valuation including IPOs and successful exits for over a dozen clients.
Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.