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Spoiler alert: Your content marketing strategy isn’t as customer-centric as it could be

Summary – Learn how to make your content marketing strategy more customer-centric, including common pitfalls and how to rectify them, from TechInformed.

Customer-centric marketing is vital to the success of any advertising campaign. If your customer’s needs and interests aren’t featured in the content you publish, they won’t engage with your brand, especially in competitive market conditions.

All too often, content marketing teams think they have a customer-centric approach nailed. In reality, they’re selling the product or service rather than selling its benefits to the customer. How can marketers break this habit and take a more customer-centric approach to build brand awareness and drive revenue more effectively?

In this article, we explore how to engage your target market effectively via a customer-centric selling strategy. Discover how to plan, create and deliver content that’s optimised for your customers’ needs and drive lead generation easily. We’ll also analyse the common pitfalls of crafting a customer-centric marketing strategy and what you can do to avoid them. Read on to find out more.

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TechInformed is a research-led and proudly independent provider of the latest updates on all things ‘tech’.
We can help brands build their brand awareness and thought leadership via interviews, reports, white papers, newsletters, sponsored social posts, and more. What’s more, we provide 360° campaign success support, from planning to execution so you’re able to save time on generating leads.