Are You Driving Your Target Market Away?
Summary : Learn about three key ways you might be driving your target market away from your brand – and how to fix it – in this article by TechInformed.
No one matters more than your customers, but are you sure you’re getting through to them?
If you’re reconsidering your marketing strategy in 2023, you’re not alone. While it’s important to always take a customer-centric approach, choosing the right channels and deciding when to post can be difficult. Between email marketing, social media campaigns, influencers and more, there are so many options to choose from.
In this article, we discuss the three most important mistakes of any targeted marketing campaign to help you get back to basics and stay focused. Read on to learn more.
3 mistakes of any targeted marketing campaign
Tone of voice can be a tough nut to crack, but getting it right always pays off. Major FinTech brands like Revolut and Monzo have done so well, in part, because they’re such effective communicators. Push notifications come with a friendly emoji, while the boring legal stuff is preempted with a ‘please-read-this-is-important’ warning that, at once, disarms and encourages customers.
Of course, this approach doesn’t work with every brand. Finding the right balance of seriousness, formality and humour (if any) can be difficult. Remember to regularly review whether your tone of voice lands well with audiences and find ways to make your communications more consistent once you’ve found your voice.
Even the best advertising campaigns fail when they’re not shared in the right places. As with physical advertising, digital location is crucial. Specifically, which websites your adverts are appearing on.
Programmatic advertising strategies have become increasingly popular in recent years as a way to execute highly targeted marketing campaigns. But, they come with downsides. Site direct methods can be a great way to not only guarantee your adverts enjoy pride of place, but do so without sacrificing a more targeted approach. By carefully choosing a select few websites that you know your target market spends their time on, you can speak directly to a captive audience of interested readers.
As great as your business is, consumers probably don’t care – and too many marketers forget as much. That’s why it’s so important to talk about your customers and speak to their needs. Specifically, how your product or service can benefit them, rather than what features you can offer.
This more customer-centric approach is vital to cut through the noise of online marketing and tackle exactly what your customers are looking for: solutions to business problems.
In conclusion, driving away your target market can be avoided by paying attention to some key mistakes in your targeted marketing campaign. Ensure that you speak their language, advertise in the right locations, and address their pain points. Remember, understanding and meeting the needs of your customers is essential for building a successful and lasting relationship.
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