6 Mistakes You’re Making With Lead Generation
Summary – Discover why lead generation isn’t as difficult as you think and how to up your marketing game with new tools in this article by TechInformed.
How confident are you about your lead generation strategy?
Lead generation is a constant balancing act between quantity and quality. While casting a wide net can help build numbers, honing in on more qualified (albeit fewer) prospects who are ready to purchase might prove more effective.
In this article, we’re discussing some of the most common mistakes in lead generation that even seasoned marketers make, along with emerging marketing trends worth paying attention to this year. Read on to learn more and discover ways to generate high-intent quality leads at scale.
If you’re looking to get ahead in lead generation, this is the article for you. In this blog, we discuss marketing to qualified leads in depth and examine which type of lead generation is best for your business. We also consider what strategy you’d need to conduct in order to streamline your lead generation process as best as possible. Read on to learn more about outbound and inbound lead generation, and discover new ways to engage qualified leads with clever marketing strategies.
6 of the most common lead generation mistakes
A classic mistake in any lead generation strategy is focusing on volume rather than value. Generating a large database of potential prospects is an intensive process. Each prospect needs to be qualified by a team member and nurtured along your sales funnel with tailored communications. As a result, marketers are often left chasing prospects with no chance of conversion and managing a huge library of content. Instead, by focusing only on high quality leads, you can save time, stress and resources from running huge marketing campaigns geared towards the mass market.
Converting high-intent customers is impossible without engaging the right audience, so find ways to identify your ideal customer profile.
Customer data from surveys and social media platforms, as well as insights from your sales team, can help you build a better picture of who your target audience is. From here, you can pinpoint the topics that matter most to them and how best to engage them.
Once you’ve got hold of customer data, make sure to use it. Personalised content is a great way to cut through the noise and speak directly to your prospects. What’s more, engagement data like open rates in emails campaigns can help you identify what resonates best with your prospects. With time, you can generate leads using a digital strategy built on proven successes from past campaigns.
Using multiple marketing channels ensures you have a strong online presence, since you’re active wherever your target audience is. What’s more, it’s a great way to reuse creative assets and get the most out of your campaign materials. As a result, you can focus on actually generating leads rather than getting bogged down creating content.
LinkedIn is the go-to B2B social platform but email marketing, site direct advertising and other social media platforms each have their merits in an effective lead gen strategy.
Organic lead generation and other inbound marketing tactics are the perfect way to scale your lead generation strategy. By creating high-quality, engaging content that offers solutions to your ideal customer’s pain points, prospects are sure to flock to you.
What’s more, sharing articles that offer insight into the latest industry trends can help set your brand apart as a thought leader and build a returning audience of followers.
Marketers must always remain relevant, so ensure your lead generation strategy utilises the latest platforms and campaign tools to save time, gain attention and engage prospects. Regularly review your marketing activity across each of the channels you use and experiment with new platforms to see if your brand could perform better elsewhere online.
How is lead generation changing?
Keeping up-to-date is easier said than done, so here are some of the most important ways that lead generation is changing over the next few years.
Generative AI software, like ChatGPT, DALL-E 2 and Bing AI, stands to revolutionise the lead generation process by helping marketers save time and money on everything from planning campaigns to generating content.
Leveraging these tools today means you’ll be able to take a more strategic look at what creative elements, content topics and marketing channels work best to generate the highest quality leads. If you’re keen to learn how, check out our ebook on the power of AI marketing where we explore the topic in depth.
Another key shift in lead generation is the rise in interactive content, like polls, quizzes, dashboards and live webinars as a way to build community around brands.
These content mediums are highly effective at engaging prospects and customers as they offer fun and exciting ways to learn more about products and services on offer. As a result, they can help you build stronger relationships with prospects and stand out in the market.
Finally, shifting regulations concerning consumer privacy legislation could affect some lead generation tactics, especially those that rely heavily on consumer data. Taking steps to minimise your data collection, building an online presence on new platforms and utilising direct advertising channels can help you remain compliant while still generating quality leads.
Start marketing to qualified leads with ease
Lead generation is set to become more important in the months ahead as the economic outlook changes, but, with a clear strategy and defined approach, lead generation can be a more manageable part of your operations.
By blending inbound and outbound lead generation strategies and using the latest content creation tools, you can begin marketing to high-quality leads and establishing a revenue pipeline that generates new and exciting growth opportunities for your organisation.
We offer Lead Generation and Sponsorship packages to up-and-coming brands through a variety of flexible advertising packages. We can support the entire content creation process and provide everything from standard MQLs, SQL, and HQLs via advertising banners, sponsored email, interviews, articles, and more.
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