Building better
demand gen:

As Chief Marketing Officer, Ken is responsible for worldwide marketing strategy, programs and execution to build Aryaka’s leadership position and go to market success. Ken is a Silicon Valley marketing leader with a proven ability to build categories and brands and drive business growth. His experience spans industry giants like Intel, Netscape and McAfee, where he drove the marketing that put the Secure Web Gateway business on a trajectory to grow from $50 million to over $300 million in just three years. Prior to joining Aryaka, Ken ran a successful go to market consulting practice where he helped create over $15 billion in market valuation including IPOs and successful exits for over a dozen clients.

Madelaine Oppert is the SVP of Global Marketing at iResearch Services and TechInformed, with over 19 years of experience leading B2B marketing strategy at the executive level. She specializes in demand generation, thought leadership, and full-funnel brand growth, helping global organizations connect with decision-makers and convert insight into measurable impact. As moderator Madelaine brings both strategic expertise and practical perspective to guide an engaging discussion on how today’s marketers can build pipelines that last.